Overview
Street Cats Club is a grassroots 501(c)(3) nonprofit focused on community-based trap-neuter-return (TNR), foster care, and animal welfare advocacy in Emporia, Kansas. I founded the organization in 2019 and built it from the ground up—serving as Executive Director, brand architect, and communications lead.
The Challenge
Emporia faced a growing stray and feral cat population with limited resources, fragmented public understanding, and little coordinated support. Street Cats Club needed:
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A bold, recognizable brand that could build trust quickly
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Clear, educational messaging around TNR and humane solutions
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Fundraising infrastructure to support medical care and spay/neuter services
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Community engagement in a sometimes emotionally charged space
My Role & Approach
As Founder and Executive Director, I provided strategic oversight across:
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Organizational branding and voice
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Website design and content
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Social media and community engagement
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Fundraising campaigns and events
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Media relations and advocacy messaging
I intentionally built a brand that was compassionate, accessible, and a little bold—meeting people where they were while challenging misconceptions around animal welfare.
The Work
Key initiatives included:
Brand Development
Designed the organization’s logo, visual identity, tone, and messaging from scratch.
Website & Digital Presence
Built and managed the website and all digital communications.
Merchandise & e-Commerce
Created a branded merch store to support sustainable fundraising.
Storytelling & Advocacy
Authored newsletters, appeals, press releases, and educational resources.
Influencer Engagement
Secured support and visibility from national advocates including Jackson Galaxy and Sterling “Trap King” Davis.
Event Marketing
Planned and promoted high-impact fundraising events and campaigns.
Click Each Item for More Details
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Annual Report
A full-color, magazine-style report of the organization's impact throughout the fiscal year.
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Event Program
Given out to all event attendees with information about the event, as well as organizational impact details.
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Donor Letter
A full-color, two-page letter sent to potential donors for the 2025 Match Day Campaign.
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E-Commerce Store
Fully branded, print-on-demand merchandise store.
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2025 Anthem Video
Presented live at the 2025 Black Cat Ball, this version was recorded with a voiceover for digital sharing.
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Jackson Galaxy Video
Recorded by Jackson Galaxy (aka The Cat Daddy) for the 2023 Black Cat Ball.
The Results
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Grew the organization to 40+ active volunteers and an engaged Board of Directors
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Built a nearly six-figure annual operating budget within three years
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Increased fundraising revenue by 50% in the organization's second year
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Established Street Cats Club as the go-to TNR resource in the area
1M
Facebook Views
in 2025
+704%
Facebook Reach
+98%
Website Visitors
+56%
Instagram Views
Tools & Skills Applied
Nonprofit Brand Building
Fundraising Communications
Social Media Strategy
Media Relations
Volunteer Recruitment
Website Design
E-Commerce
Event Planning
Digital Storytelling