Hi, I'm V.
I help mission-driven organizations tell stories that matter—and make sure those stories actually reach the people who need to hear them. With more than a decade of experience in nonprofit marketing and communications, I specialize in turning big ideas, complex programs, and meaningful impact into clear, compelling narratives that drive engagement and measurable growth.
My work lives at the intersection of strategy, storytelling, and data. I’ve led social media and digital communications, built content strategies from the ground up, navigated regulated environments, and collaborated across teams to amplify thought leadership without losing the human voice behind the mission. I care deeply about brand integrity, accessibility, and using communications as a tool for connection—not just promotion.
At the heart of everything I do is a belief that strong communications can move communities, strengthen trust, and help organizations doing good work do it even better.
My Leadership Experience
I’ve led marketing and communications at both the organizational and grassroots levels—serving as Vice President of Marketing & Communications for a multi-state nonprofit and as the founder and executive director of a community-based organization I built from the ground up.
In these roles, I’ve:
Set agency-wide marketing and communications strategy across programs, fundraising, and leadership
Led teams, mentored junior staff, and collaborated across departments to align messaging and goals
Navigated regulated and high-stakes communications environments with clarity and care
Served as a primary spokesperson and crisis communications lead
Partnered with executives, boards, vendors, and creatives to move work forward thoughtfully and efficiently
I’m comfortable operating at both the strategic and execution levels—setting direction while staying close enough to the work to ensure quality, consistency, and impact.
My Creative + Strategic Philosophy
I believe the strongest communications sit at the intersection of strategy, storytelling, and trust.
For me, creativity isn’t about being flashy—it’s about being intentional. I start by listening: to the organization, the audience, the data, and the context. From there, I focus on building narratives that are clear, accessible, and aligned with both mission and goals.
A few principles that guide my work:
Clarity over complexity: Especially in nonprofit and health-adjacent spaces, clarity is a form of respect.
Data informs, story connects: Metrics guide decisions, but stories are what move people.
Brand is a promise: Consistency, tone, and voice matter—internally and externally.
People first: Behind every program, policy, or campaign are real humans. Communications should reflect that.
What I'm Known For
Colleagues and partners often describe my work as:
Strategic but grounded
Creative without losing focus
Calm and steady in complex or high-pressure moments
Thoughtful about process, collaboration, and follow-through
Bringing optimism and a "think outside the box" attitude to every team
I’m especially passionate about advancing work related to health, education, community well-being, and advocacy—and supporting organizations and leaders who are doing meaningful, often challenging work in these spaces.
What It's Like to Work With Me
I had the privilege of working with Victoria at SparkWheel. Victoria has an incredible eye for web design, graphic design, and building strong brand awareness, and her work always made our organization look its best.
Victoria also did an excellent job of supporting her team. The staff she supervised grew so much because she took the time to coach them, share her skills, and cheer them on. She genuinely wants the people around her to succeed, and it shows.
Anyone would be lucky to have Victoria on their team; she’s creative, strategic, and a great teammate and mentor.
KAYCI WEIMER
Vice President of Program Operations, SparkWheel
I had the privilege of working under Victoria’s leadership during my time at SparkWheel, where she served as Vice President of Marketing & Communications. Together, we successfully guided the organization through a full rebrand — a project that included selecting a new name, logo, website design, and brand language. Victoria was truly instrumental in shaping the brand’s new identity.
Her creativity and expertise in branding and design are matched by her kindness, energy, and collaborative spirit. She leads with vision while also empowering her team to bring ideas to the table, making every project feel both strategic and innovative. Victoria is not only an incredibly talented professional, but also a thoughtful and supportive leader who elevates those around her.
I’m grateful for the opportunity to have learned from her and would highly recommend her to any team seeking a dynamic and inspiring leader.
NOELLE HASELHUHN-BYRNE
Community Engagement Manager, YWCA Northeast Kansas
I had the privilege of working with Victoria during her tenure as Vice President of Communications and Marketing. She brings a rare combination of strategic insight and personal warmth. Her big-picture thinking consistently pushed our team to dream beyond the immediate and build communications and marketing initiatives that were creative, impactful, and future-focused. At the same time, she was approachable and kind, always ready to listen, mentor, and collaborate.
Victoria is not only a leader with great ideas, but she’s also the kind of leader who inspires others to bring their best ideas forward as well. Any organization would be fortunate to have her at the helm of its communications and marketing strategy.
MICHAEL VOLLBRECHT, CFRE
Senior Minister, United Church of Christ
Outside of Work
I believe good work comes from a grounded life. Outside of my professional role, I’m deeply involved in community-based animal welfare, creative projects, and advocacy work. These experiences continue to shape how I approach leadership, communication, and collaboration—with empathy, persistence, and care.