Overview
Botanica Floral & Design is a single-owner, locally owned floral studio in Emporia, Kansas. As the business grew, the owner needed a stronger brand and website to support increased demand, streamline communication, and expand capacity without sacrificing creativity or personal service.
The Challenge
Botanica’s visual identity and online presence didn’t fully capture the quality, creativity, and personality of the brand. The goals were to:
Create a cohesive, recognizable brand identity
Build a website that showcased floral work visually and intuitively
Balance aesthetic design with clarity and usability
Strengthen the business’s professional presence online
My Role & Approach
I led branding and website development from concept through launch, working closely with the owner to understand the heart of the business, its customers, and its creative vision.
My approach focused on:
Translating artistic work into a polished, consistent brand
Creating a clean, visual-forward website experience
Ensuring the site felt both modern and welcoming to a local customer base
The Work
Key initiatives included:
Brand Refinement
Developed a cohesive visual identity and brand tone that reflects Botanica’s artistry and professionalism while supporting growth for a single-owner operation.
Website Development
Designed and built a visual-forward website that showcases floral work and reduces friction for inquiries, helping the owner manage increased demand more efficiently.
Content Strategy
Created clear, engaging service descriptions that reduce back-and-forth communication and set expectations upfront.
User Experience Optimization
Built a streamlined, mobile-friendly experience that allows customers to quickly understand services—supporting capacity expansion without adding administrative burden.
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Website Redesign
Updated Home and Services pages, created Order, Roots, and Contact pages.
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The Results
A cohesive brand that reflects Botanica’s creativity and professionalism
A visually engaging website that highlights floral design as the hero
Improved clarity around services and offerings
A strong digital foundation to support ongoing growth and visibility
Tools & Skills Applied
Brand Strategy
Website Building
Client Collaboration
Visual Storytelling
Digital Marketing
UX Strategy